Top 5 eCommerce Posts for October

How To Create A Holiday Email Marketing Plan – Forbes
There’s no better time than now to start thinking about how you’ll take advantage of the biggest spending season of the year.

Careless Product Descriptions Can Cost Big Money – Practical Ecommerce
Using the wrong terms to describe items not only makes a store look bad, it increases returns and chargebacks. It can also land you in a heap of legal trouble.

How Positive Emotions Increase Long-Term Conversions and Customer Lifetime Value – Kissmetrics
it continues to be underplayed in marketing efforts that positive emotions play a powerfully beneficial role in engaging customers.

Get to the point. Clever is great, but don’t make your subject line too vague. Let the reader know why you want them to open your message.

Don’t Self-host an Ecommerce Store – Practical Ecommerce
In an age of Amazon Web Services and other affordable cloud hosting options, there’s little reason to self-host. Even large enterprises that could afford self-hosting are moving away from it.

Top 3 eCommerce Posts for September

3 Ways to Integrate Products You Sell with Content You Publish – Practical Ecommerce
How does a business integrate the products it sells with the content it publishes without cheapening articles or videos meant to engage?

How to Upload a Video to YouTube from Start to Finish – Constant Contact
by sharing videos that inspire, educate, or entertain, you can build a community and get more people talking about your business

Could Black Friday’s online sales top Cyber Monday? – Internet Retailer
For the 2017 holiday season of Nov. 21-Dec. 26, Salesforce predicts that between Thanksgiving (Nov. 23) and Cyber Monday (Nov. 27), 86% of online orders will ship free and the average discount will be 28% off list prices.

Top 5 eCommerce Posts for August

5 Reasons Why No One is Reading Your Blog (And How to Fix Them)– Constant Contact
Developing a blog takes a lot of work. You can’t just set up your blog, publish some articles, and expect people to find your blog posts on their own.

For Many Marketers, Email Is Still King – eMarketer
Nine in 10 marketers in North America say they use email to engage their audience

The Best 10 Life Lessons I Learned by Running My Own Business – Entrepreneur
After running my own successful company for almost a decade, I can now reflect on some major lessons learned.

8 Easy SEO Tactics that Drive eCommerce Traffic – LexiConn
With so many ranking signals, it’s hard to know where to focus your efforts. For short-term “quick win” boosts in traffic to your eCommerce store from Google, use these 8 tips.

To Drive Conversions, Don’t Forget Clueless Shoppers – Practical Ecommerce
What I see repeatedly is online shops assuming that shoppers know nearly as much about their items as the sellers do.

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