Top 5 eCommerce Posts for November


5 Content Marketing Trends to Try in 2018 – Practical Ecommerce
In 2018, try some of the most recent trends in content marketing in your business. You may find your company will earn new customers or even make a little money directly from your content.

How your website redesign can sabotage your paid search efforts – Search Engine Land
Experience tells us that redesigns rarely run smoothly from a PPC perspective. Inevitably, there will be problems we’ll need to fix.

7 Trials and Tribulations Of Email Outreach – Kissmetrics
despite its long-in-the-tooth reputation, the effectiveness of email outreach is showing no signs of slowing down – despite what some experts might have us believe.

Are my Intermittent UPS problems because of TLS 1.0? – ShopSite, Inc.
This means that programs that do not support TLS 1.1 could have intermittent connectivity problems communicating with UPS servers

Limiting the Maximum Quantity of Products in ShopSite – Lexiconn
If a customer exceeds the quantity of a restricted product customers will not be allowed to check out until all product quantities meet your restrictions.

Are my Intermittent UPS problems because of TLS 1.0?

UPS has said that in preparation to their December 31, 2017 upgrade to the secure communication protocol TLS 1.1 that they will be periodically switching off and on TLS 1.0.  This means that programs that do not support TLS 1.1 could have intermittent connectivity problems communicating with UPS servers.

Here’s what they have said on their website:

UPS will be making changes beginning September 1, 2017 through December 31, 2017 to support enhancing our security. During this time, you may see intermittent failures for transactions using TLS 1.0 or earlier.

Effective 12/31/2017, UPS will only accept TLS 1.1 and 1.2 security protocols. It is highly recommended that the most current version, TLS 1.2, be implemented. After that date, any communication requests submitted to UPS using older protocols (TLS 1.0 or earlier) will fail.


If you are running an older version of your shopping cart software your shoppers might report things such as connectivity errors for UPS or that no shipping options (for UPS) are displayed.  If you are using the ShopSite Pro Alert feature you might see messages like:

ShopSite Alert: Failure in UPS for [your store name], Tracking ID: 74e6506c-c53a-11e8
An order had an error preventing it from going through.
Module: UPS Error code: UPS Message: Could not communicate with server for shipping rates. Please contact the merchant.
(UPS) Unknown SSL protocol error in connection to ; uplink return code: 35


The solution is to upgrade to the latest version of your eCommerce software or at least to a version that has TLS v 1.1 support.  For ShopSite you need to be running version 12 sp2 r4 or greater.  Even if you are not using UPS, other services such as payment gateways will eventually be upgrading to TLS 1.1 or 1.2 so you will most likely need to upgrade by next year.

I don’t know why UPS is doing this kind of testing during the busy holiday shopping season or why they are making the switch before the PCI deadline of June 2018.  But since they are, you should definitely make sure your cart is up to date.

For more information about TLS and why vendors are switching over, read this blog post.  For a list of some of the dates that vendors are saying they will switch over, see this kbase article.

Top 5 eCommerce Posts for October

How To Create A Holiday Email Marketing Plan – Forbes
There’s no better time than now to start thinking about how you’ll take advantage of the biggest spending season of the year.

Careless Product Descriptions Can Cost Big Money – Practical Ecommerce
Using the wrong terms to describe items not only makes a store look bad, it increases returns and chargebacks. It can also land you in a heap of legal trouble.

How Positive Emotions Increase Long-Term Conversions and Customer Lifetime Value – Kissmetrics
it continues to be underplayed in marketing efforts that positive emotions play a powerfully beneficial role in engaging customers.

Get to the point. Clever is great, but don’t make your subject line too vague. Let the reader know why you want them to open your message.

Don’t Self-host an Ecommerce Store – Practical Ecommerce
In an age of Amazon Web Services and other affordable cloud hosting options, there’s little reason to self-host. Even large enterprises that could afford self-hosting are moving away from it.

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