Top 5 eCommerce Posts for April

The Secrets of Content Marketing – Practical Ecommerce
Instead of trying to make everything you publish a moonshot, aim for the steady accumulation of useful, informative, or entertaining content.

Five Ways to Make the Most of Video for Marketing – MarketingProfs
The elements of a shareworthy video coincide with the three elements of engaging storytelling, which in turn align with our underlying motivations as humans for sharing.

Improve Your Open Rates With These 12 Subject Line Tweaks – Constant Contact
when it comes to your marketing email, no one seems to have a problem with making a snap decision.

Online retailers weigh cost, competition of selling on Amazon – Internet Retailing
Many third-party sellers say it’s all too easy for Amazon to identify their most successful products, launch its own label and undercut them on price. But Greenberg thinks retailers may accept the risk in order to access FBA (Fulfilment by Amazon).

3 Copywriting Mistakes That Could Be Hurting Your Free Trial Engagement (And How to Fix Them Right Now) – Kissmetrics
It’s not up to your free trial users to figure out how your SaaS app actually works. It’s not your new users’ job to figure out how your app will turn them into a better version of themselves. It’s yours.

Top 5 eCommerce Posts for March

How to Use Twitter to Drive More Traffic to Your Blog – Social Media Examiner
Discover seven ways to effectively promote your blog posts on Twitter without any ad spend.

11 sentences your boss doesn’t want to hear – Business Insider
Business Insider reached out to managers and career experts to find out which sentences they just don’t want to hear from their employees.

4 Things I’ve Learned from 2,000+ AdWords Audits – Kissmetrics Blog
In the last 2 years, I’ve audited a lot of AdWords accounts. And, after reviewing thousands of accounts, you start to notice a few trends.

PayPal Certificate Expiring? What You Need To Do – Lexiconn
Did you recently receive an email from PayPal with the subject “Certificate Expire Notification” talking about your API certificate needing to be replaced?

Checkout by Amazon Ends This Month! – ShopSite, Inc.
If one of your store’s payment options is Amazon, you should be aware that Checkout by Amazon (CBA) will no longer be taking payments as of April 1, 2017.

Checkout by Amazon Ends This Month!

If one of your store’s payment options is Amazon, you should be aware that Checkout by Amazon (CBA) will no longer be taking payments as of April 1, 2017. Amazon has replaced CBA with Amazon Pay (previously called Pay With Amazon). While Amazon Pay looks similar to CBA (and is supported in ShopSite), it is a different API and Amazon requires even existing merchants to sign up for the new service – there is no automatic account switching to Amazon Pay.

How To Tell If You Are Using Checkout By Amazon

It is quite easy to know if your Amazon payment button is really using the older CBA or the newer Pay With Amazon/Amazon Pay. In ShopSite, go to Commerce Setup and then to Payment Options. Once there, click on the configure button below the Amazon payment option. At the top of the configure screen it will say Checkout By Amazon if that is what your are using. Depending on your version of ShopSite it will look like one of the two images below:

ShopSite Version 11

CBA Config in ShopSite v11


ShopSite Version 12

CBA Config in ShopSite v12

If you are using CBA, you should immediately switch to Pay with Amazon/Amazon Pay found in ShopSite v12 sp3. The successor to CBA was called Pay with Amazon, though it has recently been rebranded as Amazon Pay. In the latest release of ShopSite (v12 sp3) it is still branded as Pay with Amazon. Configuring Pay with Amazon in ShopSite is no different than Amazon Pay except for the name displayed to the merchant in the back office interface. In fact, the buttons that will be displayed to the shopper come directly from Amazon’s servers, so they will have the Amazon Pay branding.

From Amazon’s merchant interface, you need to manually switch your account over from CBA to Amazon Pay. Login to your Amazon account and follow the steps/prompts that they present to you. For more information on how to do this, see Amazon’s FAQ.

While it is a slight hassle to sign up for the new service with Amazon, by switching from Checkout by Amazon to Amazon Pay, you will now be using their latest payment option and benefit from any future improvements that they add.

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