Top 5 eCommerce Posts for May

25 WORDS THAT WILL CONVERT MORE WEBSITE VISITORS INTO CUSTOMERS – Red Website Design
Your website conversion rate doesn’t solely depend on the quality of your website design, the words you use and the way you use them are just as important.

The Latest, Greatest, Thing!

4 Methods for Building a Successful Ecommerce Brand – Entrepreneur
So, if you’ve flirted with the thought of ditching the nine-to-five lifestyle for one filled with passion, freedom, and excitement out on the Web, now is the time to take action

8 Small Changes to Your Habits That Will Instantly Enhance Productivity – Small Business Bonfire
What can business owners do to prevent this? How can they themselves become productive in a short time? How can we find a better way to get more done without sacrificing quality and meet expectations?

7 Ecommerce Design Conventions for 2016 – Practical Ecommerce
When online retailers follow these conventions, shoppers’ expectations are met and, hopefully, sales follow

Interview with David Hills, CEO of ShopSite – HostAdvice
The market is changing; the whole web is certainly maturing. But you’re also seeing merchants gather where their customers are.

Top 5 eCommerce Posts for April

Use a Blog to Build Loyalty, Increase Conversions – Practical Ecommerce
Blogging is a prime way to not only sell products shoppers are researching, but also to promote additional or alternative goods.

8 Old School SEO Practices That Are No Longer Effective – Moz
Using methods that were once tried-and-true can be alluring, but it can also prove dangerous to your search strategy

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Will Your Orders Stop on May 31, 2016? – ShopSite, Inc.
Originally, UPS said they will require a more secure protocol (TLS 1.2) to get rate quotes by the end of May 2016, now they are pushing that back to a yet to be determined date. June 17 is when PayPal plans to require TLS 1.2 for submitting payment information.

How to Create Customer Connections Through Storytelling – Constant Contact, Inc
you also have one thing that’s uniquely yours, which will always set you apart from your competition. It will never be eclipsed by a competitor, and you will never stop being the world’s foremost expert on it: Your own small business story

Is 64-bit ShopSite Twice As Good As 32-bit? – ShopSite, Inc.
ShopSite recently released a 64-bit version of it’s eCommerce software. Previous versions were all 32-bit, so this version should be twice as good, shouldn’t it?

Is 64-bit ShopSite Twice As Good As 32-bit?

ShopSite recently released a 64-bit version of it’s eCommerce software.  Previous versions were all 32-bit, so this version should be twice as good, shouldn’t it?  After all, the personal computer industry has progressed from the original 8-bit computers to 16-bit, then to 32-bit, and now to 64-bit.  And hasn’t each generation of computers been progressively faster?  The answer is, of course, that the overall systems and programs have gotten faster and the size of the data they can manipulate has likewise gotten larger.  Probably the biggest benefit to current 64-bit computers and servers is the ability to have a much larger size of memory for use by the operating system and programs.

x64-butToday, the vast majority of 32-bit ShopSite installations are running on 64-bit servers where the operating system can run faster and have more memory to work with. And while it is true that 64-bit programs should also be quicker, the biggest benefit for 64-bit ShopSite is that it’s databases are no longer limited to approximately 2 GB of storage.  ShopSite has several SQL databases that it uses.  The largest is typically the one that stores page, product, and order information.  Since images are not stored in these databases, just text, they can easily hold tens of thousands of products, and a merchant would rarely encounter the 2 GB limit.  For busy sites, however, that keep all their orders over the years and/or have tens of thousands of products, they can reach this limit.  So for these merchants it is a no brainer to upgrade to the 64-bit version.

What Is The Current Size Of Your Database?

It is easy to check if your store is approaching the limit.  From the Utilities menu, click on Database and you can see the current size of each database in bytes

shopsite-db-size

In the example above, the main database is only 318,464 bytes which is way below the limit of 2,000,000,000 bytes.

One other benefit to the 64-bit version of ShopSite is that for the 32-bit version to run on a 64-bit operating system, that server has to have some 32-bit compatibility libraries (programs) installed.  Most hosting companies either already have these libraries installed or have no problem installing them.  But there are some that, for whatever reason, don’t want to take the time to install them or lack the technical ability to do so.

What Version Are You Running?

To see if the version of ShopSite you are running is 64-bit, you merely need to look at the bottom left corner of the merchant interface where you’ll see the words 64-bit

64-bit-footer

Upgrading to the 64-bit version is no different than upgrading an older 32-bit version to a newer version.  ShopSite always strives to make the upgrades easy and backwards compatible.  The same is true for the 64-bit version.  As long as you are running on a 64-bit server, ShopSite will upgrade your 32-bit version in literally just a few minutes for most sites.

For the vast majority of merchants, the 32-bit flavor of ShopSite has more than enough power and storage for their store.  But if you need more than that, the 64-bit version is now available for Linux servers.

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