Top 5 eCommerce Posts for August

How to Quickly Bolster Your SEO Results Organically – PR News
With 51% of website traffic coming from organic search, 10% from paid search and 5% from social, it’s critical to ensure you’re doing all you can to bolster your website’s ranking in Google’s search engine.

SEO

Success with Google Shopping Ads, Part 1: Getting Started – Practical Ecommerce
Shopping ads are becoming more prominent and versatile. They can appear for precise keyword searches — e.g., an exact product make and model — making them very effective in matching products to buyers.

The Madness Of Branding: Lessons From The Founder Of Skullcandy – Forbes
Rick taught me that refinement and innovation are two different things. Refiners maintain the status quo and brand that as innovation. Innovators reject the status quo so aggressively that everyone else thinks they’re mad.

How to have Google Chrome Recognize your Store as Secure – ShopSite
But now, Google wants all pages on the internet to be secure (e.g. transmit their content to your browser via encryption.)  Fortunately, for most merchants, making all their pages use HTTPS is fairly straightforward.

A Beginner’s Guide to Outsourcing eCommerce – FreeeUp
A lot of the tasks that come along with running an eCommerce store are really easy to outsource, including copywriting, order processing, customer service, support chat, web development, marketing, and more.

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