ShopSite® is the easiest-to-use shopping cart software for small to medium-sized businesses.

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Configuring Google Analytics Tracking: Google's web analytics service enables advertisers and publishers to make their marketing campaigns more efficient and their websites more effective. ShopSite Merchants can use Google Analytics to track customer activity throughout the store, including purchases. Analytics integrates with other Google tools, including Google AdWords.

This tutorial uses a ShopSite Pro store. Some features may not be available in ShopSite Starter and ShopSite Manager.