What is Included in a Branding Package – Growth Hackers
Your branding package is the overall perception of your company. Get it right and you’ll easily influence new and existing customers.

3 Ways to See Beyond the Small Steps and Work Toward a Bigger Entrepreneurial Journey – Entrepreneur
As entrepreneurs, it can be easy to get caught up in the minutiae, but we also have to be able to see the bigger picture to achieve future success

Why Customers Leave Platforms — and How to Retain Them – Harvard Business Review
Disintermediation — and the failure to understand and address it — killed once thriving businesses like Borders books, Blockbuster movies, and Tower records.

Audiences Don’t Care If AI Created Your Brand’s Content – Content Marketing Institute.
for most, authorship doesn’t matter. Yet, given the voluminous conversations around generative content AI, you would think it does.

How to Boost Your Sales Reps’ Performance – Harvard Business Review.
Somewhat surprisingly, experienced reps found fewer prospective customers than novices did. But that didn’t necessarily hurt their overall performance, because they excelled at conversion.

How Emotionally Intelligent Leaders Use Stretch Goals to Boost Morale, Motivation, and Even Employee Health – Inc.
Seemingly impossible goals? While they may sound motivating, especially to the person who sets them, once reality sets in, struggling — and failing — to achieve seemingly impossible goals can damage the self-esteem, mood, motivation, and even health of those assigned to achieve them.

Google Analytics 4 in ShopSite – ShopSite, Inc.
On July 1, 2023, Google’s standard Universal Analytics properties stopped processing new data. Merchants will need to switch to Google Analytics 4.