Top 5 eCommerce Posts for February

How to Design a Landing Page That Converts – Constant Contact
Your goal for every landing page is clear and each must be designed in a way that passes that clarity onto the visitor.

3 Unusual Tactics For Making Your Testimonials More Persuasive – Kissmetrics
If you just stick to blindly following ‘best practices,’ you could be missing out on a huge opportunity to squeeze more conversions out of your website or landing page.

5 More Reasons to Consider Drop Shipping for Ecommerce – Practical Ecommerce
There are a number of reasons to try drop shipping. The list below augments the earlier one.

Closing down for a day – Google Webmaster Central Blog
Even in today’s “always-on” world, sometimes businesses want to take a break. There are times when even their online presence needs to be paused.

4 Content Marketing Things That Turn Off Your Audience – Content Marketing Institute
Many content marketers unknowingly engage in tactics that create disconnects with their audience

Top 5 eCommerce Posts for January

Reaching Millennials With Social Media: New Research – Social Media Examiner
Millennial shoppers spend an estimated $600 billion each year, and by 2020 that amount is expected to grow to $1.4 trillion, or 30% of total retail sales

Ecommerce Product Reviews Help Shoppers in Era of Distrust – Practical Ecommerce
Small online retailers, particularly those selling unique items, should encourage reviews and listen to customer feedback.

5 Ways Content Underpins Outbrain’s Customer Retention Strategy – unbounce
The sooner you educate customers about using your product, the faster they can derive value from you and become sticky.

SEO: How to Quickly Reverse a Traffic Downtrend – Practical Ecommerce
Instead of running a website through a full search-engine-optimization checklist, which generally takes a lot of valuable time, I prefer to focus on the 20 percent of glitches that are likely causing 80 percent of the problem.

2016 Small Business Ecommerce Holiday Stats – Lexiconn
but overall for the season they were up 4%.

Top 5 eCommerce Posts for December

Useful SEO Content Tactics for a Successful 2017 – MarketingProfs
It is no longer search engine optimization, per se; our efforts are now aimed mostly at users, not bots.

Want to Make 2017 Your Most Successful Year Ever? Make Sure to Do These 3 Things – Inc.
Now, with 2016 winding to a close is the perfect time to consider our “stretch” goals for 2017

Shoppers Relying on Mobile-friendly Content – PracticalEcommerce
Mobile is now the super shopper’s go-to-source for inspiration. Sixty-four percent of smartphone shoppers turn to mobile search for ideas about what to buy before heading into stores.

2016 Black Friday & Cyber Monday Stats for the Small Online Merchant – Lexiconn
Small stores had a smaller increase on Thanksgiving than the large stores, but still improved over 2015

Improve Relationships with Your Customers! – ShopSite
Merchants can now respond directly to the reviews provided by shoppers

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