ShopSite in the News

Feb. 14, 2000 - ShopSite Continues Worldwide Expansion With ShopSite 4.3 For German-, French- Spanish- Portuguese- And Italian-Speaking Customers

New Software Enables Customers to Build Online Stores Quickly in Native Language, Compete More Easily on a Global Scale

BURLINGTON, Mass. - February 14, 2000 -Open Market, Inc., (NASDAQ: OMKT), a world-leading provider of integrated enterprise e-business solutions, today announced the localization of its easy-to-use, browser-based online store building product, ShopSite into German, French, Spanish, Portuguese, and Italian. European and Latin American Application Service Providers (ASPs, ISPs, portals) can now offer small- to medium-sized companies the ability to build robust Internet businesses with a product that is tailored to their language and local needs.

"Many Internet commerce software vendors overlook the global nature of the Web," said Keith Lietzke, Vice President of Product Marketing at Open Market. "We know how vital it is for our customers to take advantage of global business opportunities. With ShopSite 4.3 we've created an easy to use, international product for building an online business in native European and Latin American languages."

ShopSite is an easy-to-use, robust, online store creation system that allows merchants to build and maintain catalogs of products or services to sell over the Internet. ShopSite is offered to small- to medium-sized businesses by commerce application service providers (C-ASPs) and Web portals. "There has been a huge demand for ShopSite internationally," Lietzke said. "Now European and Latin American businesses can take advantage of one of the easiest and most powerful tools on the market."

ShopSite 4.3 also offers customizable store-building templates that allow C-ASPs to differentiate and brand their services while making it easier for merchants to build well-designed catalogs. "Even small businesses don't want cookie-cutter sites. ShopSite allows for varied and unique interfaces for each store," said Lietzke.

"As a C-ASP, we continually strive to provide the software that best meets the needs of our customers, and many times the software is geared toward English-speaking audiences," said Frank Ulrich, CEO of Bechtel & Ulrich, the German distributor of ShopSite. "Open Market realizes providing the ability to work in native languages benefits customers, gets them up to speed more quickly, and enhances their user experience. I'm delighted to be able to offer their best-in-class ShopSite 4.3 to my customers."

Platforms, Pricing and Availability

This latest version of ShopSite is immediately available worldwide. ShopSite TX will be available on the Solaris/Sparc, IRIX, and Linux platforms. ShopSite SC 4.3 will be available on the Sun Solaris (Sparc and Intel), SGI IRIX, Linux, Free BSD, BSDI, and NT platforms. Application service providers (ASPs) license ShopSite in volume. Pricing scales according to the number of merchants supported. Merchants need only a browser and an Internet connection to access ShopSite 4.3. Pricing for merchants starts at approximately $495 (USD).

About ShopSite

ShopSite, Inc. is a private company based in Orem, Utah, and has provided electronic commerce software for the small- to medium-sized business since 1996. The company’s software is an online shopping cart system that is extremely powerful and easy to learn. With ShopSite software, merchants can manage their online stores entirely, regardless of their technical background—there is no HTML coding required.

ShopSite is available for hosting companies such as LexiConn, pair Networks, Go Daddy, Bluehost, HostMonster, and Merchant web sites using ShopSite include: Tony Packos, Worksman Cycles, Metolius Climbing, W+S Water Safety Europe GmbH and thousands of others.

The ShopSite family includes five products:

  • ShopSite Express™ add up to 10 order buttons to your website or blog
  • ShopSite Starter™ for merchants just starting out or stores that don't have many products.
  • ShopSite Manager™ offers an unlimited number of products and pages, Custom Templates, data upload and download, Store Search, and more.
  • ShopSite Pro™ for stores that need advanced features such as Coupons, Digital Downloads, Gift Certificates, Customer Registration, and Inventory Tracking.
  • ShopSite Enterprise integrates with database servers such as MySQL and MariaDB so that large stores get the highest performance and can use 3rd party tools to access the database for custom integration options.

A comprehensive list of features in all ShopSite products can be found at

ShopSite is server-based software that works with existing Web browsers, which means that merchants do not need to download or install anything on their desktop in order to create and manage a ShopSite store. Merchants can preview a demo version of ShopSite and obtain pricing information by visiting

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