ShopSite in the News

Friday June 29, 8:00 am Eastern Time

Press Release

SOURCE: Open Market, Inc.

Open Market Announces Sale of the ShopSite Product Line To Its Current ShopSite Management Team

Management team that originally developed the widely used ShopSite online store-building software acquires ownership

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BURLINGTON, Mass., June 29 /PRNewswire/ -- Open Market, Inc., a leading provider of content-driven e-business solutions, today announced the sale of its ShopSite product line to the management team that originally created it. Open Market has divested this product line to further focus company resources on its core content management and delivery capability. A new company built around ShopSite, ShopSite, Inc., will continue to support existing and new customers as well as the product's distribution and development. David Hills, former Open Market vice president of development, will become the company's CEO and president.

ShopSite, originally developed by ICentral, Inc., was acquired by Open Market in 1998. Since the acquisition, most of the original ShopSite team has remained with Open Market and has continued to develop and support the ShopSite product line, which is a commerce website building tool focused on small and medium sized businesses. With thousands of licenses worldwide, this simple but powerful online store-building software can establish an e-commerce website in as little as 15 minutes.

"The original design team is buying ShopSite back," said David Hills, CEO and president of ShopSite, Inc. "We know this technology inside and out and we will continue development, sales and, most importantly, support for all existing and new customers. We're extremely excited and look forward to developing this great technology even further!"

"This is just the next step in our plan to intensely focus Open Market on our flagship content management and delivery technology," said Harland LaVigne, CEO and president of Open Market. "We're concentrating on our strengths and we know ShopSite will do well as it always has under the existing team's wing. It's gratifying to sell the product to a group of our own employees who have proven themselves so well."

The new company will be headquartered in Provo, Utah. For more information about ShopSite, Inc. and its products, please visit its website at or call (801) 705-4127.

About ShopSite

ShopSite, Inc. is a private company based in Orem, Utah, and has provided electronic commerce software for the small- to medium-sized business since 1996. The company's software is an online catalog and shopping cart system that is extremely powerful and easy to learn. With ShopSite software, merchants can manage their online stores entirely, regardless of their technical background-there's no HTML coding required.

ShopSite is sold by hundreds of reseller partners, including hosting companies such as GoDaddy, Bluehost, LexiConn, pair Networks, HostMonster, and Merchant web sites using ShopSite include: Tony Packos, e- Wedding Bands, MyBambino, W+S Water Safety Europe GmbH and thousands of others.

The ShopSite family includes four products:

  • ShopSite Express™ add up to 10 order buttons to your website or blog
  • ShopSite Starter™ for merchants just starting out or stores that don't have many products.
  • ShopSite Manager™ offers an unlimited number of products and pages, Custom Templates, data upload and download, Store Search, and more.
  • ShopSite Pro™ for stores that need advanced features such as Coupons, Digital Downloads, Gift Certificates, Customer Registration, Inventory Tracking, Facebook store.

A comprehensive list of features in all ShopSite products can be found at

ShopSite is server-based software that works with existing Web browsers, which means that merchants do not need to download or install anything on their desktop in order to create and manage a ShopSite store. Merchants can preview a demo version of ShopSite and obtain pricing information by visiting

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