Page Title and Meta tags for Search Engines
At the top of your HTML you should have a HEAD section. Which looks similar to:
You would add in the title and meta ShopSite tags similar to the following:
ShopSite will take the information that is entered in those fields for each of your pages in the back office and populate those tags when you publish your store. If you would like to include IF/END_IF statements so that if nothing is entered in those fields ShopSite either skips that section or fills it in with something else, you would setup your tags similar to:

