SEO Strategies for your Online Store

Last updated Mar 20, 2020

Self SEO Site Checkup
Basic SEO strategies and techniques you can use throughout your website; every time you add a new page, write a new blog post or even add a new picture.

Breadcrumbs
Breadcrumbs are good for SEO because they give navigation structure to your website. They are also good for shoppers because they provide an easy way to go back a category to find related products.

Schema Product Microdata
Schema microdata rich-snippets are HTML tags that tell search engines details about your products. Using these rich-snippets will enhance the look of your page links in search results.

JSON Product Microdata
JSON microdata tells search engines details about your products. You can add structured data to your product by adding a simple Include File to your product template.

.htaccess File Redirects
You can use your .htaccess file to create redirects for old pages. This helps search engines find newer and more important pages, as well as helps your customers in case they find an old link to an old product.

Third Party Scripts

Bing UET Setup
Passing order information to your Bing Webmaster account helps create more direct marketing ads created through your Bing account.

Facebook Pixel Event Tracking
Passing order information to your Facebook Ads account provides data to help refine your Facebook Ads to be more effective.